PPC, or pay-per-click advertising, is an online marketing strategy that allows businesses to get their ads seen by potential customers who are actively searching for products and services like theirs. The way it works is simple: businesses create ad campaigns which consist of keywords and other targeting criteria. When someone searches for a keyword related to the business’ campaign, their ad appears on the search engine results page (SERP). Every time someone clicks on the ad, it costs the business money — hence why it’s called “pay-per-click.”
Through PPC, businesses can attract more visitors to their websites and generate more leads from interested people. PPC campaigns can also help increase brand awareness since they appear prominently in SERPs. To ensure that businesses get the most out of their PPC campaigns, they must carefully monitor and optimize them regularly. This involves analyzing key metrics such as clicks, impressions, conversions, cost-per-click (CPC), click-through rate (CTR), and more to identify areas where improvements can be made. With careful management and optimization, businesses can get great results from their PPC campaigns.
PPC is a powerful marketing tool for businesses who want to reach more customers online and generate more leads in the process. By understanding how it works and taking the time to properly manage and optimize campaigns, businesses can see great returns on investment from their PPC efforts.